Strategic Planning

Marketing Communications Plans that include a Situation Analysis, Marketing Objectives, Marketing Strategies, Target Audience Profile, Communications Objectives, Communications Strategies and Annual Budget.

Collateral

• Brochures

• Newsletters

• Catalogs

• Spec Sheets

• Corporate Identity Graphics

Media Advertising

• Media Analysis

• Ad/Spot/Graphics Production

• Print, Electronic and Outdoor Placement

Internet

• Website Development

Public Relations

• Press Releases

• Feature Articles

Trade Shows

• Booth Design and Graphics

• Invitation Design

• Audio/Video

Video Production

• Director Presentations

• PowerPoint Presentations

Direct Mail

• Conventional Self-Mailers

• Print Collateral in Envelopes

• High-Impact, 3-Dimensional Campaigns

Market Research

• Direct Mail, Phone and Focus Groups

• Benchmark: determine customer and prospect awareness and perceptions

• Follow-up: annual update on impact of marketing communications program